Who we are 
We are the All About Pregnancy trading name of Aster Baby Scan Clinic Limited. We take your privacy and security seriously and have put privacy policies in place in order to maintain your security and confidence. 
This policy applies to you whenever you access our website and use our services. It explains how we use your data, what personal data we collect, how your privacy is maintained and your legal rights relating to your personal data. We are compliant with UK data protection laws and follow good medical practice confidentiality guidelines. 
How we use your data? 
We use your data to provide information to you about our services and to contact you regarding your appointments. We will always ask for your consent to use this personal information for these purposes. We will ask for your consent to receive our newsletter or promotional communications. We may share your data with governmental bodies where required. We may on occasion contact you to provide feedback on the service you have received. 
What personal data do we collect? 
We collect information about you when you book an appointment on our website, when you telephone us or visit our clinic or are referred to us by a health professional. 
Information we collect includes: 
Name, date of birth, address, email address and telephone number 
Information about your pregnancy 
Information about the service we are providing you 
Your consent to service or treatment 
Scan reports and scan images and pregnancy testing results 
Pregnancy outcome information 
Feedback and survey responses 
Notes of messages or conversations you have had with us about your service 
Correspondence about you from healthcare professionals 
General practitioner name and address 
How we protect your data 
Data is stored in electronic databases which are password protected and where relevant encrypted. Emails are kept secure with passwords and access is limited. Our practice policies train staff to keep your data secure. 
Your rights 
You have the right to: 
1. Be informed about processing of your personal data 
2. Ask for a copy of personal data that we hold about you. 
3. Request that we delete personal data about you where we do not have any legal reason to retain it. 
4. Ask personal data corrected in case of inaccuracy and to have incomplete personal information completed. 
5. Object to processing of your personal data 
6. To restrict processing of your personal data 
7. To remove of your personal data 
8. To request access to your personal data and information about how we process it. 
9. To move your personal data (Data Portability) 
10. To withdraw consent. 
If you wish to exercise any of the rights set out above, please contact us: 
For Cookies, Data collected by third parties on our behalf, Mapbox maps, please see cookies policy and website privacy statement. 
Your information is processed by the following third parties 
Viewpoint reports and archives your ultrasound images. http://www.hnc.net/privacy-policy/ 
Ticefy is an archiving software. Tricefy allows us to share video clips of your scan with you if you opt for that package. https://triceimaging.com/compliance/ 
Writeupp is the practice management software and contains your bookings and payments and some personal data. 
The doctor's lab (TDL) process your pregnancy testing requests. https://tdlpathology.com/about-tdl/tdl-group-privacy-notice/ 
Sharing information 
We will share information about you directly. We may also share information about you with other healthcare professionals such as your General Practitioner, Hospital Consultants, Midwives others involved in your care with your consent when relevant. We adhere to confidentiality guidelines by professional bodies. 
How long Keeping information 
We will only keep your personal information for as long as is necessary and in accordance with UK law. 
Data protection 
If you have any further questions about how we use your personal data or wish to exercise your rights, please contact us by email at info@allboutpregnancy.co.uk write to us- The Data Protection Officer, The Aster Baby Scan Clinic Limited. We may ask you to provide identification documents for security purposes. 
You have the right to lodge a complaint with the Information Commissioner’s Office. Further information, including contact details, is available at https://ico.org.uk. 
This policy was last updated in February 2024 
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